Facebook Privacy Fail

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Social Media Work Flow

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Your System Thief's : Malware Programs!

Malware, abbreviation for malicious (or malevolent) software, is a software used or created by illegitimate people to disrupt computer operation; gather sensitive or important information, or access to private computer systems. It can be in the form of code, scripts, active content and other software.

Malware includes computer viruses, worms, trojan horses, spyware, adware, and other malicious programs. By law, malware is sometimes known as a computer contaminant. Malware is not the same as defective software, which is a software that has a legitimate purpose but contains harmful bugs that were not corrected before release.However, some malware is disguised as genuine software, and may come from an official company website. An example of this is software used for harmless purpose and is packed with additional tracking software to gather marketing statistics. Malware has increased the use of protective software such as anti virus, anti-malware, and firewalls. Each of these are commonly used by personal users and corporate networks in order to stop the unauthorized access by other computer users, as well as the automated spread of malicious scripts and software.

Many companies offer free versions of their antivirus programs. Some of the most commonly used programs are:

1) AVG Anti-Virus Free
2) avast! Free Antivirus
3) Microsoft Security Essentials
4) Comodo Antivirus
5) Avira AntiVir Personal
6) Panda Cloud Antivirus
7) Immunet Protect FREE

Some of the most widely used online scanning programs can be found at:

1) http://www.bitdefender.com/scanner/online/free.html
2) http://security.symantec.com/sscv6/WelcomePage.asp
3) http://www.quickheal.co.in/webscan.asp
4) http://www.eset.com/us/online-scanner/

Facebook Privacy Policy Changes | Now Users Get More Control of FB Page.

Facebook has been busy designing changes to the privacy policy and the the FB profile management. On Wednesday, it rolled out some changes that would give better control to its users. You can manage the way people tag you and also the way people look at your profile and your time line. Though, Facebook has been rolling out subtle changes for quite some time. With the introduction of the new time line, it brought the control to publish pictures that you are tagged in on your time line. To highlight your important events and posts. And a better photo gallery to control the way your photos are displayed.

The changes that you will be seeing in your Facebook profile over the next few weeks are (with excerpts from Doug Gross's post on CNN site)

1) "Request and Removal tool"

If you are not particularly proud of a picture that you are tagged in, then you can ask facebook to remove that photo permanently from the site. Earlier, updtes to privacy controls enabled you to send a request to the  picture owner, for removal of the picture or the tag.





2) "Specific App Permission"

You might be aware of various permissions an app asks before you can use it. Now earlier you could control some permissions with some apps. But now some of the apps will be moved to the new privacy model. Now, once you have approved an app, you can control the complete integration of the app with your Facebook profile. You can restrict its access to some of the features and approve others.


3) "Privacy Shortcuts"

Now since inception, Facebook has enabled its users with various privacy controls. And over the years they have given more control to the user through these controls. But because they cannot be viewed like your notifications or friend requests, many people couldn't take the proper advantage of these privacy controls. So now, you will be able to see a privacy icon, next to your log out arrow, to set privacy controls.




4) "Expanded Activity Log"

I am now sure how many of you are using the Activity log, that is the feature I talked about in the first point. Where you can control what pictures and posts that you are tagged in are published on your time line.
For those who aren't using it, well then, that is what I was talking about in the previous point, that most of us don't take the full advantage of the privacy controls.
And for those who are using it, as you would have understood by now, your activity log is just about to get BIGGER!


To know more about these changes read the article on CNN.com.

Domain Authority - Questions Answeres

The term “Domain Authority” is often used on SEO blogs and Internet marketing websites.
Domain Authority is a way of seeing how well a domain can be expected to perform in Google search results. As you are analyzing a website’s performance and rankings, Domain Authority is a good indicator of how well the entire domain will perform.

How is it Scored?
Domain Authority is scored on a scale from 0-100 and, like Page Rank  the scale is logarithmic. This means that increasing your score gets more difficult the higher you go. For most small businesses, a Domain Authority score in the 40-50 range is pretty good, but ultimately it depends on your industry and your competition.

Mostly search engines look at the number of inboud links and the size of the website (discussed in detail below) to determine the Domain Authority of the site. The other significant factor is the age of the domain, ie, the time from the registeration of the domain to the current date. Older sites are considered to be more prominent on a particular subject.

How Does Domain Authority Compare to Page Authority?
When performing an analysis of a website and its competitors, both Page Authority and Domain Authority are important numbers to examine. The difference between the two is that Domain Authority looks at the stats of an entire domain or subdomain, whereas Page Authority will tell you only the strength of an individual page. Basically, Domain Authority gives you the big picture of how well a site is doing, and Page Authority allows you to drill down further and see what pages need improvement.

Improve Domain Authority

Build Inbound Links
One factor that the search engines consider when determining the authority of a domain is the number of inbound links that are pointing to it which conveys the “popularity” of the website. If a website has lots of inbound links from other high authority websites, it is considered to be a high authority site by association. One website only links to another if there is useful information to be found at the destination site. There are many white hat link building tactics, but what really helps generate quality inbound links is creating and distributing quality content on a regular basis.

Add Pages
The size of a website on a domain contributes towards its authority. As the number of content pages on a website grows, as does the chance that a page on that website will generate inbound links. A great way to add quality content to your website on a regular basis is to incorporate a blog onto the domain. These blog posts will ensure that the search engine spiders continue to return the website to index it.

 We’ll research Domain Authority, Page Authority, backlink strength, blog and social media presence and much more for your website and the sites of your top competitors

To check DA- http://www.opensiteexplorer.org/