Domain Authority - Questions Answeres

The term “Domain Authority” is often used on SEO blogs and Internet marketing websites.
Domain Authority is a way of seeing how well a domain can be expected to perform in Google search results. As you are analyzing a website’s performance and rankings, Domain Authority is a good indicator of how well the entire domain will perform.

How is it Scored?
Domain Authority is scored on a scale from 0-100 and, like Page Rank  the scale is logarithmic. This means that increasing your score gets more difficult the higher you go. For most small businesses, a Domain Authority score in the 40-50 range is pretty good, but ultimately it depends on your industry and your competition.

Mostly search engines look at the number of inboud links and the size of the website (discussed in detail below) to determine the Domain Authority of the site. The other significant factor is the age of the domain, ie, the time from the registeration of the domain to the current date. Older sites are considered to be more prominent on a particular subject.

How Does Domain Authority Compare to Page Authority?
When performing an analysis of a website and its competitors, both Page Authority and Domain Authority are important numbers to examine. The difference between the two is that Domain Authority looks at the stats of an entire domain or subdomain, whereas Page Authority will tell you only the strength of an individual page. Basically, Domain Authority gives you the big picture of how well a site is doing, and Page Authority allows you to drill down further and see what pages need improvement.

Improve Domain Authority

Build Inbound Links
One factor that the search engines consider when determining the authority of a domain is the number of inbound links that are pointing to it which conveys the “popularity” of the website. If a website has lots of inbound links from other high authority websites, it is considered to be a high authority site by association. One website only links to another if there is useful information to be found at the destination site. There are many white hat link building tactics, but what really helps generate quality inbound links is creating and distributing quality content on a regular basis.

Add Pages
The size of a website on a domain contributes towards its authority. As the number of content pages on a website grows, as does the chance that a page on that website will generate inbound links. A great way to add quality content to your website on a regular basis is to incorporate a blog onto the domain. These blog posts will ensure that the search engine spiders continue to return the website to index it.

 We’ll research Domain Authority, Page Authority, backlink strength, blog and social media presence and much more for your website and the sites of your top competitors

To check DA- http://www.opensiteexplorer.org/